How to Rank Higher on Google Maps

Boost your business ranking on Google Maps with Spray Foam Genius Marketing! Call 877-840-3626 or 844-741-3626 for expert SEO help today.

Business Mar 8, 2025 8 Add to Reading List

For spray foam and insulation contractors, ranking high on Google Maps is critical for attracting local customers and growing their business. A strong Google My Business (GMB) profile helps companies improve their Google Maps ranking, generate more leads, and establish credibility in their service area.

With more customers searching for insulation services using location-based queries, an optimized Google My Business profile ensures that contractors appear in the top search results when potential clients look for spray foam or insulation services nearby.

This guide will walk through the key steps insulation contractors can take to rank higher on Google Maps, drive more calls, and win more local business.

Why Google Maps Ranking Matters

When people search for spray foam insulation services, they often use phrases like:

“Spray foam insulation near me”
“Insulation contractor in [city, state]”
“Best spray foam company in [state abbreviation]”

Google prioritizes local businesses in search results and displays a three-pack of Google Maps listings at the top of the page. This Local Pack appears above traditional website results, making it the most valuable real estate for any local business.

Benefits of Ranking High on Google Maps

Increased visibility – Businesses appearing in the top 3 results get more clicks and calls.
More customer inquiries – High-ranking businesses receive a greater number of service requests.
Stronger local reputation – Being in the top results builds trust with potential clients.

Now, let’s explore how insulation contractors can improve their Google Maps ranking.

Step 1: Claim and Optimize the Google My Business Profile

The first and most crucial step is claiming and optimizing the Google My Business listing.

How to Claim a GMB Profile

Visit Google Business Profile.
Search for the business name to see if a listing already exists.
If the business is listed, request access and verify ownership.
If the business is not listed, create a new profile and fill in the details.

Optimizing the GMB Profile for Better Rankings

Business Name: Use a clear, descriptive name. Example: “XYZ Spray Foam | Insulation Contractor in [City]”.
Business Category: Choose “Insulation Contractor” or a relevant category.
Address and Phone Number: Ensure accuracy and consistency across all platforms.
Business Description: Use natural keywords like Google Maps ranking and location-based SEO while describing services.
Website and Service Areas: Link the website and specify service locations to target nearby cities.

Step 2: Use Location-Based SEO in the Business Description

Google uses business descriptions to determine local relevance. Contractors should naturally include location-based SEO phrases in their descriptions.

Example of an Optimized Business Description:
"XYZ Spray Foam is a trusted insulation contractor serving [City, State Abbreviation]. Specializing in energy-efficient spray foam solutions, we help homeowners and businesses reduce energy costs. Our expert team ensures top-quality insulation services across [Nearby Cities]. Contact us for reliable spray foam insulation."

This description includes Google Maps ranking factors such as service locations, keywords, and industry-specific details.

Step 3: Get More Customer Reviews

Reviews play a major role in Google Maps ranking. Businesses with positive reviews rank higher and appear more credible to potential customers.

Tips to Get More Reviews

Ask happy customers to leave a review after a completed job.
Send follow-up emails or text messages with a direct review link.
Offer excellent service to encourage organic positive feedback.
Respond to every review (positive or negative) to show engagement.

Example Review Response:
"Thank you for your review! We’re glad you’re happy with our spray foam insulation in [City]. Your feedback helps us improve and provide the best service possible!"

Step 4: Upload High-Quality Photos and Videos

Google prioritizes businesses with visual content. Insulation contractors should regularly upload:

Before-and-after insulation project photos.
Action shots of the team at work.
Short videos showcasing completed jobs and customer testimonials.
Exterior and interior shots of the business location (if applicable).

Businesses with more images receive 42% more requests for directions and 35% more website visits than those without.

Step 5: Ensure NAP Consistency Across All Directories

NAP stands for:

Name
Address
Phone Number

Google cross-checks this information across various websites to verify business legitimacy. Contractors must ensure their NAP details are identical across:

Google My Business
Yelp, Angi, and HomeAdvisor
The company website
Social media pages

Inconsistencies can lower rankings and confuse potential customers.

Step 6: Optimize the Business Website for Local SEO

Even though Google My Business is the focus, the website should support Google Maps ranking by:

Embedding a Google Map on the contact page.
Using location-based keywords in page titles and meta descriptions.
Creating separate pages for each service area.

A well-optimized website strengthens the business’s authority and improves local search performance.

Step 7: Post Weekly Google My Business Updates

Google favors active businesses. Contractors should post weekly updates with:

Recent projects and job photos.
Special promotions and discounts.
Industry tips on insulation and energy savings.

Regular updates signal that the business is engaged, which can improve rankings.

Step 8: Build Local Citations and Backlinks

Google trusts businesses with a strong online presence. Contractors should:

List their business in local directories like BBB and Chamber of Commerce.
Get featured on home improvement blogs.
Secure backlinks from reputable industry websites.

These strategies boost credibility and improve Google Maps ranking.

Step 9: Enable Google Messaging and Answer Customer Questions

Customers often prefer messaging over phone calls. Enabling Google messaging allows potential clients to ask questions directly from search results.

Best Practices for Messaging

Set up an automatic welcome message.
Respond quickly and professionally.
Provide helpful answers to inquiries.

Additionally, businesses should answer commonly asked questions in the Q&A section of their GMB profile.

Step 10: Monitor Performance with Google Business Insights

Google provides valuable data on how people find and interact with a business. Contractors should regularly check:

The number of searches for their business.
How many customers clicked for directions.
The number of calls and messages received.

Analyzing this data helps refine Google Maps ranking strategies over time.

Boost Your Google Maps Ranking Today

For spray foam and insulation contractors, ranking higher on Google Maps leads to more customer calls and project inquiries.

For expert help in optimizing Google My Business, contact Spray Foam Genius Marketing, the top agency specializing in GMB services for insulation contractors.

877-840-FOAM (USA) | 844-741-FOAM (Canada)
sprayfoamgeniusmarketing.com
info@sprayfoamgeniusmarketing.com